Rotti: Juventus boss Elkan seeks a path to revival, he plans to appoint a new club chairman

According to Rotti, Juventus boss John Elkan is seeking a path to revival and plans to appoint a new club chairman.

Juventus is looking for new glory and hopes to recreate its former glory. Elkan seems to be interested in reshuffling the cards and appointing a new club president. The CEO of Exor Group is re-engagement in this game of power and ambition, which is closely related to the fate of a club born to fight for victory.

However, Juventus has not approached these goals in recent years: its financial situation remains difficult, failing to win the Serie A title since 2020, and only won the Italian Cup in 2024 led by Allegri. Failed to enter the Champions League round of 16 since 2022, and the two-line legal cases (including transfer profits and salary manipulation) remain unresolved.

To start a winning new season, you need to find the right solution, which requires an experienced and motivated solver. For some goals, the role of management is equally important.

Although the club's attempt to go to Agnellihua was as short as the Cats on the highway, many managers were replaced, the transfer market cost 250 million euros, and the technical project (Mota) failed in just eight months, Comoli's arrival seemed to have just begun.

Elkan has symbolically (but fully) delegated power to Comoli, who will become the club's new CEO in November after personally taking charge of the transfer market, thus fulfilling his commitment at the time of his onboarding. The 52-year-old general manager from Beziers, who was formerly chairman of Toulouse, could not have added a new reality without the promise of a senior position.

But that's not all: By the end of 2025, Juventus may have a new leader. This option will not be made immediately and will be announced at the shareholders' meeting in November. In the natural order of the Zebra Legion, the change of the highest level is more a symbolic role than a practical role. For everything else, Damian will be increasingly relied on.

In Turin, the current No. 1 Ferrero's low-key and diplomatic skills are highly appreciated, but Contininasa's senior officials are still looking for an outstanding figure with a wide range of backgrounds, from football to politics and economy.

Some people mention a French executive, and some dream of having big names like Piero or Platini take the chair. However, Elkan may go beyond emotional factors and make choices similar to Jean-Claude Blank.

Regardless of name and source, it will not change the goal set by the major shareholder: the company must achieve self-sufficiency, because Exor has invested nearly 700 million euros through capital increase over the past 14 years, and has replaced more managers than players.

As for Scanavino? With Comoli and his new chairman in place, he faces two paths: to stay in Exor, or stay in Juventus, leading the economic and financial dynamics. The shareholders still trust him.

A double-headed system consisting of a football-born CEO (Comoli) and another CEO (Scanavino) focused on off-court affairs, although unlikely, should not be ruled out. The board meeting held tomorrow will approve the budget, with the expected deficit reducing from -199 million euros in 2023-2024 to 40-50 million euros, and will also determine the new Juventus' route under Comoli and future partners.

In addition, the board of directors will be expanded from 5 to 11, and former captain Chiellini will become the head of strategic planning. The former captain's path to promotion has just begun: In addition to representing the club in handling institutional relations, he is likely to be elected as a federal commissioner, and some even imagine he will become future vice-chairman.

All decisions will be confirmed at the shareholders' meeting in early November. Meanwhile, Australian Darren Burgess was appointed director of performance yesterday, and he served as manager of Arsenal, NFL and NBA.